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OCTOBER 29, 2015
Afraid of a Haunted House?
It’s Marketing Gold!
These real estate pros didn’t let a little paranormal activity frighten them away from listing a home with a, shall we say, “troubled” history. Their motto: If you can’t beat the spirits, join them! Find out how they appealed to the creepy-crawly crowd by advertising haunted homes for what they (allegedly) are. Read on—if you dare!
Existing-Home Sales Up 4.7%
September existing-home sales jumped 4.7% from August and 8.8% from a year ago.
Pop Quiz: You + Social Media
What do you really know about how REALTORS® use social media? Take this quiz to find out.
New Power Plan Hits Owners
EPA’s clean power plan will raise property owners’ electricity costs.
These home buyers are waiting to talk to an agent. See what solutions top real estate professionals are using to connect with serious homebuyers in their local area. Learn more>>>
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INDUSTRY NEWS FROM REALTOR® MAGAZINE
• Community Satisfaction is Higher for Owners
• Home Amenities Likely to Grow in Demand
• 7 Tips to Get a Home Winter-Ready
• Builders Cautiously Increase Construction
• Why You Need to Get Clearer About Comps
RESEARCH & STATISTICS
Pop Quiz: REALTORS® + Social Media
How much do you know about REALTORS® and their use of social media? Take this quiz to find out.
September Existing-Home Sales Up 4.7%
Check out this quick infographic to see why September existing-home sales jumped 4.7% from August and 8.8% from a year ago.
Market activity broadly improved in September 2015 compared to a year ago, according to the latest REALTORS® Confidence Index. But it also slowed compared to August 2015. That’s in part because of the seasonal downturn. Find out what else is contributing to the slowdown.
Miniature Horse OK as Service Animal?
A federal court has reversed a trial court’s order and is now allowing a resident to pursue a claim against a city that prohibited the resident from keeping a miniature horse as a service animal. The resident claims the right under the Americans with disabilities and fair housing acts. Read more.
Protect Yourself When Warning Others
Get tips for drafting notices about possible dangers or scams that will also protect your company from legal liability.
LEGISLATIVE & REGULATORY
Final Clean Power Plan to Cost Owners
The Environmental Protection Agency has finalized its clean power plan. NAR has opposed this onerous regulation because of the higher electricity costs it would impose on property owners. Read more.
NAR Backs Bill to Ease Condo Financing
A number of legislative provisions to ease the sale and purchase of condominiums with FHA mortgage insurance have NAR’s backing, and President Chris Polychron testified before a Congressional committee to explain why. Read more.
Learn all the benefits of membership. Visit REALTOR.org >
MARK YOUR CALENDAR
Subscriptions to 2014 REALTORS® Conference & Expo session recordings will no longer be accessible. Hear them now.
Call in with your buyers — at no cost — to hear about hot properties for sale across the country.
Check out the website for the big event in San Diego that’s just weeks away.
Prepare now to head to the landmark Adolphus Hotel in Dallas for this industry meeting.
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